Nucor is a definitive example of a firm that strives for cost leadership. It creates products in what is essentially a commodity industry and retains its profitability my maintaining very a low cost structure thru the use of advanced technology, a flat organization, lean processes, sustainability measures and a strong corporate history.
Because I do not work for Nucor, and because Nucor is unlikely to expound to the general public its strategic business plans, I can't say if Nucor uses Flexibility as a business strategy. It certainly uses cost leadership strategy and likely has little use for product differentiation, so it is possible that Nucor uses Flexibility as a strategy when forecasting future production needs, i.e., new plant development or plan expansion.
That said, Nucor likely uses traditional NPV and looks to expand on its current offerings, taking on more Enhancement Launches. Based on its technical savvy as a mini mill, Nucor may introduce Positioning Options into its strategy as it understands the market well and pushes technically to enhance its product mix plus reduce costs.
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